Publishing Success


Everything is changing. This much we know. People lament or exalt the Kindle, perhaps via Facebook or a Tweet. Yes, it’s a different world than the one where your morning newspaper (what’s that?) landed with a thump on your doorstep and you put a thumb between the pages of your book to call out to your kid to bring it in the house. These days you might be reading a book at Google while your “newspaper” is scrolling across the bottom of your screen. Your kid probably can’t hear you with all the electronic media plugged into him. Okay, that’s a grim view.

The key, though, is that with all this change it’s hard to get a grasp of what the heck is actually going on. Here are some recent articles and blogs that help us make sense of the new publishing landscape.

“Bits of Destruction Hit the Book Publishing Business, Part 1” is the clearest view I’ve seen. Definitely worth a look.  Part one of a long series, this really lays out what is going on as digital everything hits the publishing world.

If you are wondering how the brave new world might effectively promote reading–and not just spell its demise–check out, “Spotlight on: Social Media: Twitterpated: Religion Authors Dive into Social Media.” With all the examples of how Twitter and Facebook are being used to promote books, you’ll want to jump right in with your own giveaway, guessing game or wild new idea.

And seriously, if you are out there trying to make your name in 140 characters or less, here’s a fast and easy lesson on how to create content that’s worthwhile for your followers. “Fourteen Types of Tweets” will be helpful for newer Tweeters trying to figure out what will give the people what they want . . . and might offer a shot of inspiration even for old hands. (How old a hand can you be?)

Finally, a bit of news from the real world, but the big, bad, corporate real world, one that is touting good books! “Target Can Make Sleepy Titles Into Best Sellers” talks about how many folks are buying books alongside their detergent, diapers and plastics whatevers. Target is picking unknown authors to sell to their shoppers, and it can really turn sales around for these books. Good books, too. The article mentions my friends the wonderful writers Meg Waite Clayton and Michelle Richmond.

Shop at your local bookstore, if you have one anymore, and read your old fashioned actual-paper paperback, sure. Fight the good fight. But if you need a quick introduction to the ways technology and marketing and literature are co-existing and cooperating, take a look at these articles and let me know what you think.

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