Tag Archive | "Michael Port"

70th Post: Confessions of a Writing Entrepreneur Mom

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70th Post: Confessions of a Writing Entrepreneur Mom


What makes a blog both exciting and dangerous is the immediacy of the format. Confessions, passions and urges are typed onto a little box on a screen, one rectangular button with the corners worn off is clicked with a tap of a key, and those confessions become public.

I’m a person with three novel manuscripts waiting perfection. I’m not impulsive about getting my work out before the public eye because I’ve been wounded by the public eye, been overly-sensitive to what others wrote about my work or thought about it. The blog format, therefore, is good for me. In many ways.

But it is still dangerous, and right now I’m aflame, in a quiet and deep way.

I just crawled out of bed after a long “nursey-nappy” with my family, a nap I spent finishing Po Bronson’s excellent What Should I Do with My Life? The True Story of People Who Answered the Ultimate Question. He’s got quite a target market there: anyone who’s ever wondered, Is That All There Is?

But what made me LOVE this book was first, the excellent writing. It’s just so well-written. If you want to know what good writing is, read this book. It’s not flowery, pretentious, or even poetic. It’s honest, articulate, driven by a voice of intelligence and integrity.

If I knew Po Bronson better, which is to say if I’d ever met him or met his cousin or seen him do a live reading, say, I’d call him up right now instead of blogging, and I’d run my ideas past him. But you, dear reader, are being asked to stand in. Here’s what I’ll do to help you out. I’ll quote a few lines, and you see if you can take up the spirit of the voice of this book and answer me back, okay?

He writes:

So finding your calling is not “the answer.” Callings are vehicles that help us let our real selves out; callings speed up the process. You can find your calling, or you can find your people, or you can find an environment that nurtures you–they all lead to the same place. Many people get there without ever finding their calling. Head in that direction. (p.390)

And then he writes:

A calling is not something you know, it’s something you grow into, through trials and mistakes. Work shouldn’t just be fun. Work should be like life–sometimes fun, sometimes moving, and defined by meaningful events. Attack your fears, rather than shy away from them. Bring what you do in alignment with who you are. (p.391)

And just one more:

You can get good at what you need to to serve what you believe in. . . . Nothing helps like knowing you are not alone. (p. 391)

Okay, go buy this book! And then come back here and listen to me confess.

I’ve mentioned that I’ve been studying marketing with Michael Port, and that I appreciate that he emphasizes love and integrity. In fact, our last class, in which he made good use of a book called Love is the Killer App, by Tim Sanders was mind-bogglingly wonderful. It focused on the idea that networking is the process of taking care of other people by sharing your intangibles.

What are your intangibles? Your network, your knowledge and your passion.

Meanwhile, I’m reading Po Bronson at night, surrounded by babies, with my little clip-on reading light fading mightily. I got to the end of Ch. 46 last night and it was late for someone with two little guys who wake up before the birds around here, and so I switched off my sputtering little clip-on light, but I couldn’t sleep for two more hours. I was thinking about what he wrote at the end of Ch. 46.

And I’m working out who and how I want to teach, who and how I want to edit. I love teaching and editing; I love being good at making connections, pushing people toward their strengths, teaching what doesn’t seem to be taught much–craft, for example, close attention to words; how to write the books you write best, better. And how to finish things . . . write a whole book and then rewrite it, and write another one. What if people left an M.F.A. program with two complete, book-length manuscripts?

So I’m thinking about how to build my teaching and coaching and editing business, how to serve the people I’m meant to serve. But at the same time, of course, there’s something else: I want to be a writer.

I’ve known this for a really long time and it keeps not changing. I don’t like growing in public or marketing my wares-cum-deepest creative efforts. But I keep pulling past those blocks, changing my mind, being willing to figure out a new way to be willing to grow in public and to see selling my wares in a different light.

Add to the mix that I’m raising two kids, and that I want to raise them. I want to be there for the rolling out of the new words, for the jokes they make and the dance moves they invent and the art they create that, frankly, blows my mind.

So that’s business, writing, kids, in no particular order, and not to mention my relationship, my friends, and my voracious appetite for reading . . .

And each of these items has a few sides to it.

Because besides the amazing sentences my boys utter and the laughs they earn and the hugs they give, there are also endless meals to cook, surfaces to wipe down (counters and bottoms and floors) and dishes to clean and toys to pick up off the floor–again–and laundry to do and baths to be given and hair to be washed and no one likes to brush teeth, it turns out . . .

And writing comes with building a platform and collecting rejection slips, which means addressing and stamping and mailing envelopes (or is anybody even doing that anymore?) and researching markets and proposing articles and books and then convincing other people to buy them . . .

And building a business comes with letting other people know about it and developing products and courses and trying methods of outreach that fail, and doing taxes, and keeping books and records and mailing lists and returning phone calls and emails . . .

Everybody else just woke up, and I was planning to drive the point home if I could, but then people needed dinner and a lot of attention.

So . . . where was I? Oh yes, all the pieces of a whole and the many wholes that compete for attention.

Here’s my immediate, not-yet-digested idea after finishing Po Bronson’s book: I am going to structure my courses and coaching to support my–and hence my clients’–writing life. Perhaps a first-thing-in-the-morning group check-in to rev us up and get us going? Followed by a three-hour writing block. A lunch hour course rotating between planning your book (Mondays?), writing your book (Wednesdays?), revising your book (Thursdays?).(Clients can move among them as needed.) The craft course to keep all of us in the best shape possible for writing great prose . . . And then afternoon coaching sessions for people who are ready to soar.

This is a work-in-progress, but at its heart is my belief that serving others can be done best when I am serving myself. And as I learn about building a platform using all of the exciting media options available, as I create tours and promote books, I will share this information. I want to help apprentice writers become professionals, and professional writers become stars. Myself included.

What do you want? What is your driving passion? What should you do with your life?

Posted in Publication, The Big Picture, Writers and Other People, parentingComments (4)

Write Well and Sell, Plus TWO GIVEAWAYS!

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Write Well and Sell, Plus TWO GIVEAWAYS!


For a long time, I disdained the people who focused on getting published. When I was in graduate school, great writers came to talk to us and teach us: Denis Johnson, Ethan Canin, Francine Prose, A. M. Holmes, Jamaica Kincaid, Lucille Clifton, to name a few. (Wow, name-dropping is fun!) Inevitably, the questions that came would be peppered with concern about publishing. I always wanted to know about craft and about sustaining the creative part of a writing life, and to be honest with you, I felt pretty good about myself for that attitude.

When FSG published my first novel, this seemed a validation of my focus on craft over career. Because my novel contained lesbian content, and FSG had not published a book with lesbian content before (except, funnily enough, in their YA division, where they’d published Nancy Garden), people at my readings often asked me, over and over, how I’d gotten my book published. I had no answer for them beyond the hard work I’d put into making it strong.

Pretty quickly, though, my naïveté about publishing and marketing caught up with me. I didn’t know that there was a three-month window after a book is published for it to “succeed” or “fail.” I had no idea what I might do to promote the book. In fact, in the months after my book was published, I was packing and moving across the country, leaving behind all the connections I had to local writers and bookstores.

The head agent at my agent’s office met me and told me that the only advice she could give me was to have fun. I understand why she said that–it was Zen good advice. But seriously, folks, if you are a novelist–and this is more true now than it was then–you are a small business owner or you have a hobby. Those are your choices. You might get published once or twice if you have a hobby of writing books, but you cannot sustain a viable career unless you make it your business not only to write books but also to sell them.

(As an aside, I would like to mention that if you are a writer or anyone who cares about textual storytelling, you’d do well to make it your business to buy books, too, and to promote other people’s books and the world of books in general. If you never buy a new, hard cover book, you are going to have a heck of a time believing other people should buy yours.)

It is still a pet peeve of mine when people who have not written one polished, lovely book are hyper focused on selling it. The truth is that while “bad” books are published all the time, the one best marketing tool you can have is an excellent book. That’s why my motto is: If your readers can’t put your book down, they’ll have to buy it. This implies that you’ve written an irresistible story.  You’ve worked on it until it’s powerfully strong.

But my motto also implies that you’ve then gotten your book into the hands of some readers. These are the two parts to our business, and they can feel antithetical to one another.

In the privacy of your office/ bedroom/ café table, you reach into the depths of your mind and scale the rocks and hard places of your soul/ high school experiences/ life, and you come back with a story. The cadences, whether borrowed, stolen or invented, are yours. The sentences and the images and the characters are all yours. Yours the way a baby you birth is yours. And then you have to put the squalling, fragile creature of your heart out into the world, and what’s more, you have to promote it.

Terrifying.

Absurd.

Reprehensible.

But true.

Here’s the good news: I’ve been studying marketing, marketing with integrity and heart, and . . . (drum roll) it can be fun. You want to get your voice out into the world. You have something to offer readers, and you know this because books have been your lifeline, your pleasure and pastime. Right?

So let’s start here, with your commitment to be what Michael Port calls fully self-expressed. And here, there’s more:

I am teaching an exciting new course called Technique. Set goals, write and master the craft.

GIVEAWAY ONE: TONIGHT, I am offering a FREE CLASS BY TELEPHONE. Email me for a space and information about how to call in.

GIVEAWAY TWO: Post a comment on this blog post this week to enter a random drawing to WIN FOUR WEEKS of the Technique Course (value: $150) Winners announced Monday. Please check back and include an email so I can contact you!

FINE PRINT: Class meets by conference call on Wednesdays, 6 – 7:10 p.m. PST. The only charge will be whatever your phone company charges for the call. (You can use a cell if you have free minutes.) If you enroll now to ensure a space or are already enrolled, you will win an extra four weeks after your paid course runs out.

Posted in Publication, Writers and Other PeopleComments (4)

What is Getting Me All Pumped Up: Marketing, Suspense and Human Behavior

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What is Getting Me All Pumped Up: Marketing, Suspense and Human Behavior


I have been all charged up about some recent finds I want to share with you.

One is Michael Port’s Book Yourself Solid — a book, audiobook and system for marketing and building your business that takes that brave journey away from crass, haranguing, uphill effort and turns it into connecting with what you love and sharing it. That sounds simplistic, but it’s not. His book is packed with information and a powerful approach. These are times when many of us are shifting around our economic models and tracks, and if you are building your own business–including writing-related businesses (such as being a published author!), I cannot recommend this highly enough.

The second find is thanks to author Cornelia Read, and this is a series of blogs on craft written by Alexandra Sokoloff. You can find Sokoloff and the amazing craft blogs at Murderati.com or at thedarksalon.blogspot.com. Scroll down the right margin and you’ll get to a list of “Writing Articles.” She’s trained in theater and screenwriting and writes suspense–all of which contain keys to any writing, even the most poetic literary flights. Her blogs are immensely readable and incredibly clear. They make me want to try things in writing, always a good sign.

Alexandra Sokoloff, in turn, recommended reading The Gift of Fear by Gavin de Becker (subtitle: And Other Survival Signals that Protect Us from Violence). I’m in the middle of it and it is amazing. Besides that it should be required reading for anyone who might encounter violence (which is, as he convinces you quickly, anyone) and especially women (who too often choose not to be rude over listening to their instincts), it’s great reading for anyone interested in understanding human behavior. Everyone, more or less, should fall into that last category, too, but especially writers. That’s what we’re doing alone at the keyboard, no?

This is some of what I am jazzed about right now. What are your latest finds?

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