When I am teaching (as I am all the time now), I tend to think more conversationally than when I am abiding inside my head, spinning tales. Lately, it seems there’s been a lot I’ve wanted to share that’s excited  and inspired me. Here are three of those items:

1) Haruki Murakami’s memoir, What I Talk About When I Talk About Running

At first, I was almost disappointed in the fit-of-my-shoes and tracking-of-miles-run-in-a-month mundanity of the book. But after I finished it, the full impact of his practice as a runner, his inevitable decline in the face of the body’s mortality, but his perseverance nonetheless, gave me the triumvirate of the writer’s being: the brain (lover of plot and planning, of revision, perfection and an impossible certainty), the storyteller (crazy, intuition-driven, passionate troubadour, who can do everything you hope and more if the brain will shut up), and now, the athlete. This is the writer who knows that how it feels to get the words down is irrelevant. The key is to put in the miles, to go the distance, to establish and maintain daily routines.

2) Robert A. Heinlein’s Five “Rules for Writing.”

1) You must write.

2) You must finish what you write.

3) You must refrain from rewriting, except to editorial order.

4) You must put the work on the market.

5) You must keep the work on the market until it is sold.

In a remarkable little essay, Robert J. Sawyer then takes us through each rule, showing us how fully half of all people who want to be writers fail to follow each rule. He adds a sixth, too.

(I’ll spend more time on this at another point, but let me say here that knowing what it means for a particular work to be finished—Rule #2—will make it possible, I think, to follow Rule #3 with success and a sense of integrity.)

3) A writer friend forwarded a “weekly reflection” from Mark Nepo about the long and material apprenticeship various cultures expect of their various artists and craftspeople. A perfect counterpoint to Heinlein’s light-a-fire-under-your-derriere Rules, Nepo’s gentle reminder pointed to a love of the process, of making progress rather than arriving. It’s not on his web site, but a bunch of his writing and information about him is there.

The New York Times published an article about how sales of books are up in France and Europe in general.

Two favorite quotes:

“It’s a happy message,” said André Breedt, research and development analyst at Nielsen BookScan, which tracks book sales. “People have been reading and they will keep reading, no matter what happens.”

“Books are a very cheap treat,” said Helen Fraser, managing director of Penguin Books in London. “When you are reading all this dreadful news in the paper, a lovely 500-page novel by Marian Keyes or a classic by Charles Dickens takes you right away from all that.”

What are you reading?

For a long time, I disdained the people who focused on getting published. When I was in graduate school, great writers came to talk to us and teach us: Denis Johnson, Ethan Canin, Francine Prose, A. M. Holmes, Jamaica Kincaid, Lucille Clifton, to name a few. (Wow, name-dropping is fun!) Inevitably, the questions that came would be peppered with concern about publishing. I always wanted to know about craft and about sustaining the creative part of a writing life, and to be honest with you, I felt pretty good about myself for that attitude.

When FSG published my first novel, this seemed a validation of my focus on craft over career. Because my novel contained lesbian content, and FSG had not published a book with lesbian content before (except, funnily enough, in their YA division, where they’d published Nancy Garden), people at my readings often asked me, over and over, how I’d gotten my book published. I had no answer for them beyond the hard work I’d put into making it strong.

Pretty quickly, though, my naïveté about publishing and marketing caught up with me. I didn’t know that there was a three-month window after a book is published for it to “succeed” or “fail.” I had no idea what I might do to promote the book. In fact, in the months after my book was published, I was packing and moving across the country, leaving behind all the connections I had to local writers and bookstores.

The head agent at my agent’s office met me and told me that the only advice she could give me was to have fun. I understand why she said that–it was Zen good advice. But seriously, folks, if you are a novelist–and this is more true now than it was then–you are a small business owner or you have a hobby. Those are your choices. You might get published once or twice if you have a hobby of writing books, but you cannot sustain a viable career unless you make it your business not only to write books but also to sell them.

(As an aside, I would like to mention that if you are a writer or anyone who cares about textual storytelling, you’d do well to make it your business to buy books, too, and to promote other people’s books and the world of books in general. If you never buy a new, hard cover book, you are going to have a heck of a time believing other people should buy yours.)

It is still a pet peeve of mine when people who have not written one polished, lovely book are hyper focused on selling it. The truth is that while “bad” books are published all the time, the one best marketing tool you can have is an excellent book. That’s why my motto is: If your readers can’t put your book down, they’ll have to buy it. This implies that you’ve written an irresistible story.  You’ve worked on it until it’s powerfully strong.

But my motto also implies that you’ve then gotten your book into the hands of some readers. These are the two parts to our business, and they can feel antithetical to one another.

In the privacy of your office/ bedroom/ café table, you reach into the depths of your mind and scale the rocks and hard places of your soul/ high school experiences/ life, and you come back with a story. The cadences, whether borrowed, stolen or invented, are yours. The sentences and the images and the characters are all yours. Yours the way a baby you birth is yours. And then you have to put the squalling, fragile creature of your heart out into the world, and what’s more, you have to promote it.

Terrifying.

Absurd.

Reprehensible.

But true.

Here’s the good news: I’ve been studying marketing, marketing with integrity and heart, and . . . (drum roll) it can be fun. You want to get your voice out into the world. You have something to offer readers, and you know this because books have been your lifeline, your pleasure and pastime. Right?

So let’s start here, with your commitment to be what Michael Port calls fully self-expressed. And here, there’s more:

I am teaching an exciting new course called Technique. Set goals, write and master the craft.

GIVEAWAY ONE: TONIGHT, I am offering a FREE CLASS BY TELEPHONE. Email me for a space and information about how to call in.

GIVEAWAY TWO: Post a comment on this blog post this week to enter a random drawing to WIN FOUR WEEKS of the Technique Course (value: $150) Winners announced Monday. Please check back and include an email so I can contact you!

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Yesterday my family played ball together. This sounds trivial, but it was the first time, really, that we’d tossed a ball around: Charlie to Mommy to Mama to Leo to Charlie . . . It took some doing to convince the boys to play. Leo, especially, wanted only to hold the ball, as if it were a teddy bear, and Charlie was willing to throw, but not to Leo, since that seemed too much like handing the precious commodity over to his brother wholesale. In fact, Leo went off to play with sand, and we ended up forming our rhombus around him. Angie and I taught the boys that the great good fun of playing ball is in letting it go, again and again. It seems obvious to adults, now, but why, when there is so much meant to be held close, does this toy create more fun when you keep pushing it away?

As we cheered the throws and attempted throws, it occurred to me that there is a parallel here–as there usually is–to writing. So many people want to write, and I think it is because reading a great book makes you want to toss it–and maybe your own addition–right back into the world. The story exists between the reader and the writer, just as the fun with a ball exists between the players, not in grasping the object itself. Movement, energy, force, intent, connection, misses. Zoom. Leap. Catch. Throw.

It’s a funny thing. People take drawing classes and painting classes without long portions of the time given over to discussions of how to interest galleries in your work or get into the Whitney Biennial. But I don’t think that writers are so much more commercially oriented than other artists. I think the sometimes crass focus on “getting published” has to do with the desire to throw the ball. After all, your family probably wants to leaf through the pictures you’ve drawn in your live nudes class. But do they demand that you read your latest novelistic efforts at the dinner table?

There are multiple layers to the application of this metaphor to writing. You throw the ball when you take an idea and toss it onto the page. You throw the ball when you edit this work and renew it, and again when you show it to someone else, and again when it bounces out and back to various publications, agents, editors. You throw the ball when you blog, too, or comment on a blog. It’s a handy little game of catch, not the World Series, but a friendly back and forth while you chat about what is going on in your life.

I’ve been listening to a book on tape that Angie stuck onto my MP3 when I was going to London. It’s called Book Yourself Solid, and it is amazing if you are a service professional building a business. Maybe someone who hates marketing . . . It’s made me excited about thinking about the language that describes what I do. I work with people who love books and want to write them. I assist in transforming people into writers, ideas into manuscripts, manuscripts into books. I’m interested in clients who have a way with words or an amazing story or a powerful work ethic. If you have any one of these, I can get the other two up and running. If you have more than one . . . watch out, baby.

Okay, this is in the rough stages. Probably too early to share. But I like the bounce that comes from throwing something out into the world. I like the joy on my boys’ faces when they lobbed the ball away from themselves, learning that holding on tight is not the only, or the best, way to play.